Agencies are evolving at the fastest clip in recent memory amid the rise of artificial intelligence, massive consolidation and changing CMO priorities. The legacy ad-holding group model and individual agency brands are declining as large networks focus on core services while trying to improve profitability.
INCLUDED IN THIS TRENDLINE
Amid upfronts sports overload, pitches around data, AI come into focus
Publicis buys LiveRamp for $2.2B to improve AI agent sophistication
VaynerX’s new agency wants to help brands master the attention economy
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